Top > Company history
December 1971 "Dinos Inc." is founded. January 1972 Starts its operation and launches Japan's first TV shopping programs "Living 4" and "Living 11" on Fuji Television Network, as well as event business. November 1972 Issues first general catalog "Fujisankei Living Catalog" (later "Dinos Collection". Current "Dinos Catalog"). June 1973 Changes its company name to "Fujisankei Living Service, Inc." June 1976 FLS opens Japan's first catalog showroom "Living Plaza Dinos Shinjuku".
September 1983 Joins Japan Direct Marketing Association (JADMA) that is founded in the same year. January 1986 Starts to accept online orders. May 1987 Starts late-night shopping program "Deta MONO Shobu" on Fuji Television Network. December 1987 Merges "Central Impex, Inc." (current "Dinex, Inc.").
April 1990 Issues its internal credit card "Dinos Card". March 1991 Establishes new company to take over its businesses in accordance with restructuring of Fujisankei Communications Group. April 1994 Launches catalog for home décor and furniture "House Styling". March 1995 Launches Snoopy catalog "Peanut Shopper's Selection". June 1995 Launches online mail order service. December 1996 Moves its headquarters to the current place in Nakano Sakaue district, Nakano-ku, Tokyo. May 1998 Wins "Economic Culture Award" in Italy with "Bag in Bag" and "Producer's Bag", which Dinos develop for Fuji Television Network's program "Deta MONO Shobu". June 1998 FLS's catalog "House Styling" is awarded Gold Prize in International Consumer Catalog Division of "Annual Catalog Awards" in the US. July 1998 Opens interior goods shop "House Styling Kichijoji". May 1999 FLS's catalog "1998 Spring/summer Peanut Shoppers Selection" is awarded Silver Prize in International Consumer Catalog Division of "Annual Catalog Awards" in the US.
September 2000 Launches new online mail order service "Dinos Online Shop". August 2001 Launches new catalog "RIKACO Style" produced by Murakami RIKACO, actress. January 2002 Separates contents of "Dinos Collection" into "Dinos Living" and "Dinos Fashion". October 2004 Changes its company name to Dinos Inc. Launches new fashion catalog "RULe". January 2005 Selects green as new corporate color under its new brand logo. April 2005 Launches new fashion catalog "DAMA collection". January 2006 Launches new fashion catalog "Cara". March 2006 Obtains the Privacy Mark (P Mark). October 2006 Opens its own logistics center "Dinos Logistics Center Tokyo". April 2007 Merges with Fuji Television Flower Center, Inc. January 2008 Dinos's subsidiary "Central Impex, Inc." changes its name to "Dinex, Inc." February 2010 Starts supplying products to a company that manages a shopping website in Taiwan "fujidinos". April 2010 Launches new living catalog "dinos with". July 2010 Opens its own website for overseas residents "dinos Online Shop (shipment overseas available)". March 2012 Have received "Grand Prix of eco unit group" at "The official award of examination on eco 2011" held by The Tokyo Chamber of Commerce and Industry.